Cristina is a Post-Doctoral Research Fellow in Digital and Social Media in Healthcare. Her background is in IT service development working in the industry before embarking on PhD, which evaluated the impact of social media on patients’ information provision, networking and communication.

Her research interests focus on creating digital tools, which embed sustainable engagement strategies in the healthcare and educational context. She explores the expansion of digital/social media and emerging technologies across different contexts; combining technical understanding with theoretical constructs to impact on real life information provision, individual engagement in health and social care. For example: a social media approach to respond to the needs of patients with IgA nephropathy or digital marketing to promote health messages.